I provide small business owners with the opportunity to step out of the busy day-to-day running of their businesses and spend time thinking about their marketing in a considered and structured way.
Key elements that I cover in my packages and return to in subsequent coaching calls and retainer work are:
Understanding where you are now and where you are heading
As a business owner, you are on a journey with both your business and your marketing. To ensure you end up where you want to be, you need to know your starting point and your destination.
Considering your market and competition
No business is an island. None of us operate in a vaccuum. Regardless of whether you choose to operate in a highly competitive market or opt for a niche, we all need to be aware of what's going on around us. Be that market trends or your competitors. And when it comes to competitors there is a lot more to them than initially meets the eye, as many of my clients have discovered.
Identifying and understanding your ideal target customer
The cornerstone of great marketing is identifying and really knowing who your ideal target customer is. Otherwise you are doing nothing more than trying to please everyone, and that simply doesn't work. So gaining clarity on your target customer forms a key part of my packages.
Exploring why your target customer should pick your product, service or expertise over anyone else's - your value proposition
Once we have identified your target audience we explore why they should pick your product, service or expertise over your competition. What makes you - or could make you - better than all the rest.
Looking at how best to deliver your value proposition to market
We then look at ways of reaching your ideal target customer. Thinking creatively when it comes to the channels and methods you should use to best reach, engage, and encourage them to buy. I use the AIDA model when working on this with clients.
To make your business stand out - so that you are visible to your target customer and they instantly recognise why you are better than all the rest.
Discover more about how I work with you.