There's an art to making macarons. Ask any confectioner. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
It takes preparation and consistent effort.
Macarons require the precise combination of ingredients brought together in the correct way.⠀
The same applies to your marketing. You need to put in the right ingredients. Namely, your objectives, knowledge of your market and your competitors and an understadning of who your target customer is and what makes them want to buy YOUR product or service.
You then need to combine them into a plan to reach your target customer at the right time, in the right place and in the right way.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Finally, you need to hone everything to perfection by deploying your plan in a consistent manner.⠀⠀⠀⠀⠀⠀
Like baking the perfect macarons, marketing takes time and effort.
Especially marketing that will result in your products and services standing out to those customers most likely to buy.