Like shoes some things work better in pairs.
Substance and style for instance. If you follow me on social media you will know I have posted quite a bit on this recently.
It is also true for STRATEGY and TACTICS. You cannot have one without the other. So many marketing activities fall flat because there is no real thinking behind them. At the same time, an idea is just that until it is activated. Both are important.
Which is why I have spent the past few months expanding my network and building relationships with other marketers. It means I have a group of trusted people onto whom I can refer my clients should they require it.
Some clients are happy to activate by themselves.Others want additional support. For those clients, being able to refer them makes the process of activating the ideas we have come up with so much easier.
It is also why I have taken on marketing support of my own. I am an ideas person but not for the sake of ideas. In fact it’s in my very nature to want to see my ideas become reality. I WANT to turn them into something tangible. Look up Myers Briggs INTJ if you want more insight into this.
However because it’s my business and my brand, I hold back. So I am handing over to someone who won’t be so reticent.
More importantly someone who will enhance what I am already doing - as the saying goes two minds are better than one!