Thoughtful marketing to make you stand out

It's September so time to get back to working on your business with a vengeance

Took time off in August?  Now you want to get back to working on your business with a vengeance. So, it's likely you're planning a marketing push.

But before you reach for Facebook, MailChimp or whatever your tool of choice, have you considered the following?

Your target audience - if you try to be all things to everyone, you'll end up pleasing no-one and getting lost in the crowd.

Your product or service - do you really know why your target audience would choose yours over your competitors? What really makes you stand out?

Do you have a plan to take your target customer from awareness to purchase? Or were you simply going to post an advert and then perhaps send an email?

If any of this resonates with you then:

1) Join my group The Secret to Standing Out for regular tips and guidance on building a marketing strategy that will result in you engaging and standing out to the customers that will count most to your business.

2) Want to benefit from one-on-one hands-on support? Sign up for a discovery package.

3) Just starting up. Ask me about my sessions for start ups.


Photo credit: annuar83 / 123RF Stock Photo