Thoughtful marketing to make you stand out

Starting the year as you mean to go on

You've made your New Year's resolutions. Amongst other things, they include setting new ambitious targets for your business. You set about writing a strategy to achieve those targets. Perhaps you even finish it and start implementing it. But come March, or even earlier, the wind has already gone from your sails.

Sound familiar? I've been there too. Sooner or later you find yourself swamped in the day to day and those grand plans and ideas fall beside the wayside.

This year, why don't you start as you mean to go on? 

Keeping your plans on track

By bringing in a strategy specialist - even just temporarily - you can make sure you have someone dedicated to doing the necessary thinking, developing the plans and acting a driving force to make sure they are implemented. Meaning all your grand plans stay well on track.

If you too can build time into your schedule dedicated to growing your business, then even better.

Together, you'll be able to achieve your business goals faster.

For one client, having somebody like me to nudge her every so often has helped her keep alive a great idea that could really grow her business. At the same time, she has been able to continue focusing on the day to day.

A drop in the ocean compared to what you’ll achieve

You can't afford it? Treat it as a temporary investment. Having someone on board who is committed to helping you achieve your plans to grow your business will ensure you meet those plans. The resulting uplift in revenue should more than cover the cost of that specialist.

In fact, another client recently saw a return on their investment in just two and a half weeks.

And finally, three key things

Whether you do it all yourself or decide to engage the services of a specialist there are three key things that are worth considering, if you haven't already, when setting targets and developing strategies to grow your business.

  • Your goal – have you recently made a thorough analysis of your company’s financials. For example: Where is most of your revenue coming from? Where do you incur most costs? Who are your most profitable customers? Can you find more like them?
  • Your customers - How well do you know your customers? What motivates them to buy your product or service? What they like about doing business with you? What do they think you could improve? Are you actually targeting the right people or businesses? The ones most likely to be in a position to buy your product and service, and lots of it.
  • Your proposition - Is there a simple change you can make that will make your customers value what you offer more than your competitors?

Doing so will help set any plans you make off to a flying start.


This article also appears on LinkedIn.

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