You're a small business owner and you have developed a fantastic product or service. Or you have brilliant expertise to offer. However, no matter what you do, your marketing isn’t working as well as you’d like.
Who are you targeting? Everyone or the people you have identified as most likely to buy? How are you positioning the products, services or expertise that you are trying to sell? Do you know what motivates your target customers to buy?
Are you using this information to consider how to make what you offer as attractive as possible your target customers? After all, you can’t and shouldn't try to please everyone.
Are you simply following trends when it comes to what and where you market? Or have you sat down and really thought about the best ways of reaching your target customers? Both online and offline? What works for other companies, even direct competitors, might not necessarily work for you.
Are you putting out a single advert or sending a single email or direct mail piece? Or have you built a programme to proactively turn prospects into customers?
In today’s ever more competitive markets if you want to grow you need to stand out so you can achieve that all important cut through. For that you need a marketing strategy. One that allows you to stand out to those customers most valuable to you.
Through my discovery packages, I can help you answer these questions and more to build that all important marketing strategy. Not only that, I provide you with a comprehensive report with actionable recommendations that will get your marketing working. Follow those recommendations and you’ll truly stand out!
It can be you next.